Legal
Privacy Policy
Last updated: April 2026 | Effective date: April 2026
Summary: Eleva Cleans (trading name of Highmark Property Services Ltd) collects only the personal data we need to provide our cleaning services to you. We do not sell your data. We do not share it with anyone except the service providers we use to run our business. You have the right to access, correct, or delete your data at any time.
Who We Are
This Privacy Policy applies to Eleva Cleans, the trading name of Highmark Property Services Ltd, a company registered in England and Wales under company number 17068143.
Our registered office is at:
Westgate House, Westgate Avenue, Bolton BL1 4RF, Greater Manchester, United Kingdom
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Highmark Property Services Ltd is the data controller for personal data collected through this website and in the course of providing our cleaning services.
Our email address is info@elevacleans.co.uk and our telephone number is .
Data We Collect
Identity Data
- First name and last name
- Business name (where applicable)
Contact Data
- Email address
- Telephone number (including WhatsApp)
- Property address or addresses where services are to be delivered
- Billing or correspondence address where different from the service address
Transaction Data
- Details of services you have purchased from us
- Payment records — we do not store card numbers, as payments are processed by our third-party payment processor
- Invoices issued to you
Communications Data
- Records of enquiries you have made via our website, email, telephone, or WhatsApp
- Records of communications between us relating to bookings, complaints, or feedback
Technical Data
- IP address
- Browser type and version
- Pages visited on our website and time spent on those pages
- Referring website or search query that brought you to our site
- Device type and operating system
Marketing Data
- Your preferences in receiving marketing communications from us
- How you responded to previous marketing communications
We do not collect: special category data such as health information, racial or ethnic origin, religious beliefs, or biometric data. We do not collect financial account details beyond what is needed for payment processing. We do not knowingly collect data from children under the age of 18.
How We Collect Your Data
Direct Interactions
- When you complete an enquiry or booking form on our website
- When you contact us via email, telephone, or WhatsApp
- When you book a service with us directly
- When you sign up to receive marketing communications from us
- When you submit a review or testimonial
Automated Technologies
- Via cookies and similar tracking technologies when you use our website (see Section 9)
- Via analytics software that tracks how visitors use our website
- Via advertising measurement tools that allow us to understand which marketing channels generate enquiries
Third Parties
- From Google, when you submit a review on our Google Business Profile
- From third-party platforms such as Checkatrade, if you contact us through those services
- From letting agents or property managers who refer you to us as a tenant or landlord
How We Use Your Data
To Provide Our Services
- Processing and managing your booking for end of tenancy cleaning, carpet and upholstery cleaning, deep cleaning, Airbnb and short-term rental turnover cleaning, or commercial cleaning
- Communicating with you about your booking, including confirmations, reminders, and follow-ups
- Dispatching our cleaning professionals to your property
- Sending you before and after photographic documentation of your clean
- Processing payment and issuing invoices
- Resolving any complaints or quality concerns
To Run Our Business Legitimately
- Maintaining our business records and accounts
- Managing our relationships with letting agents, landlords, Airbnb hosts, and commercial partners
- Requesting reviews on Google or other platforms — you are never obligated to leave a review
- Improving our service quality based on feedback
Marketing
- Sending you information about services or offers that may interest you — only where you have given consent or where we have a legitimate interest to do so as an existing customer
- Running targeted advertising on Google and Meta platforms to reach potential clients in Manchester — using anonymised data only
You can opt out of marketing communications at any time by emailing info@elevacleans.co.uk, replying STOP to any WhatsApp message, or clicking unsubscribe in any email we send you.
Lawful Basis for Processing
Contract
Where processing is necessary to perform the contract we have with you — for example, processing your booking and delivering your cleaning service.
Legitimate Interests
Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights — for example, following up on enquiries, requesting reviews from customers who have used our service, and improving our services based on feedback.
Consent
Where you have given us clear and specific consent — for example, signing up to receive our newsletter. You may withdraw consent at any time without this affecting the lawfulness of processing before withdrawal.
Legal Obligation
Where processing is necessary to comply with a legal obligation — for example, retaining financial records for HMRC purposes.
How Long We Keep Your Data
We retain personal data only for as long as is necessary for the purposes described in this policy.
- Booking and transaction records — 7 years from the date of transaction, to meet HMRC record-keeping requirements
- Customer contact data — 3 years from your last interaction with us, after which it is securely deleted
- Enquiries that did not result in a booking — 12 months from the date of enquiry
- Marketing preferences and consent records — for as long as you remain an active subscriber, plus 12 months after you unsubscribe
- Before and after photographic documentation — 12 months from the date of the clean, then permanently deleted
- Complaint records — 3 years from resolution of the complaint
- Technical and analytics data — in accordance with the retention policies of the analytics tools we use, typically between 14 and 26 months
When data reaches the end of its retention period it is securely deleted from all our systems.
Your Rights Under UK GDPR
As a data subject under UK GDPR, you have the following rights in relation to your personal data held by us:
Right of Access
You have the right to request a copy of the personal data we hold about you. We will respond within 30 days.
Right to Rectification
You have the right to ask us to correct any personal data that is inaccurate or incomplete.
Right to Erasure
You have the right to ask us to delete your personal data where there is no longer a lawful basis for us to hold it. This right does not apply where we are required to retain data to comply with a legal obligation.
Right to Restrict Processing
You have the right to ask us to restrict processing of your personal data in certain circumstances — for example, while you contest its accuracy.
Right to Data Portability
Where we process your data by automated means on the basis of your consent or our contract with you, you have the right to receive your data in a structured, commonly used, machine-readable format.
Right to Object
You have the right to object to processing based on our legitimate interests, including direct marketing. Where you object to direct marketing, we will stop processing your data for that purpose immediately.
Rights in Relation to Automated Decision-Making
We do not use automated decision-making or profiling that has a significant legal or similarly significant effect on you.
How to Exercise Your Rights
To exercise any of these rights, contact us at info@elevacleans.co.uk with the subject line Data Subject Request. We will respond within 30 days and may need to verify your identity before actioning your request.
Right to Complain to the ICO
If you believe we have handled your personal data incorrectly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
We would always prefer the opportunity to resolve any concern before you contact the ICO. Please reach out to us first at info@elevacleans.co.uk.
Data Security
We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction:
- All data is stored on password-protected systems with restricted access
- Our website is served over HTTPS with SSL encryption
- Payment information is processed by a third-party payment processor and is never stored on our systems
- Access to personal data is restricted to staff and contractors who need it to perform their role
- We review our security measures regularly and update them as appropriate
Despite these measures, no transmission of data over the internet is entirely secure. If you have any concerns about the security of data you have submitted, please contact us at info@elevacleans.co.uk.
Third-Party Links
Our website may contain links to third-party websites — for example Google Reviews or our social media profiles. This Privacy Policy does not apply to those websites. We are not responsible for the privacy practices of third-party websites and encourage you to read their privacy policies before sharing any personal data with them.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or the services we provide. When we make changes, we will update the effective date at the top of this page. Where changes are significant, we may also notify existing clients by email.
Your continued use of our website after changes to this policy constitutes your acceptance of the updated version.
How to Contact Us
For any questions about this Privacy Policy, to exercise your data subject rights, or to raise a concern about how we have handled your personal data:
Data Controller Contact Details
Highmark Property Services Ltd — trading as Eleva Cleans